Advertising
PROVIDING ADVERTISING SOLUTIONS THAT PRODUCE A SOLID RETURN ON INVESTMENT
- Martinsburg is the county seat of Berkeley County, one of the core counties in the Hagerstown-Martinsburg, MD-WV Metropolitan Statistical Area.
- In 2010 Census, Berkeley County saw the most growth of any county in West Virginia. The county, anchored by Martinsburg, grew 37% to 104,169. Martinsburg was one of eight cities of the state’s 20 largest that grew. It increased 15% to 17,227. Martinsburg is 95 miles from Washington, DC.
- Easy commute to Washington, DC. MARC train service has three stops in the eastern panhandle and carries 500 to 550 people a day into the Washington area.
- Mean travel time to work is 28.8 minutes.
- Retail sales ($1,000) of 655,521. Retail sales per capita of $8,047.
- According to the latest estimates available from the U.S. Census Bureau, more than 170,000 people live in Berkeley, Jefferson and Morgan Counties – and the area continues to be one of the fastest-growing places in the nation, with newcomers moving in every day.
- The Eastern Panhandle’s economic clout is also increasing. In April 2011, Macy’s Inc. broke ground on a $150 million e-commerce facility in Martinsburg. The project’s 1,200 full-time jobs and 700 seasonal positions will inject an annual payroll of $30 million into the Eastern Panhandle. Quad Graphics, a commercial printer, recently announced the addition of 400 new jobs to its operation here, while Hollingsworth Logistics is locating a new center here adding 75 new jobs.
- Located within 500 miles of 50% of the U.S. population. 522,717 people are located within a 50 mile radius. Under two hour drive time to Washington, DC
and Baltimore, MD. - Newspapers: Martinsburg Journal, Hagerstown Herald-Mail and Washington Post.
- Radio Stations: 4
- TV Stations: 15 received (Washington, DC / Baltimore, MD) and 1 cable company (Comcast).
- Education (post secondary): Shepherd University, Blue Ridge Community & Technical College, James Rumsey Technical Institute, Mountain State
University, American Public University System. - Berkeley County: Median Income $52,472; Home Ownership 74%.
- Berkeley County audience profile: Male 49.9%, Female 50.1%.
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Our award-winning programming is available on AM 740, FM 106.5, in 40,000 households via Comcast Cable, and online at www.talkradiowrnr.com. No other advertising vehicle in the region offers this multi-platform reach at one price.
With the national audience share for the news/talk Radio format at 17%, 27,455 consumers in the panhandle are news/talk listeners. Even conceding a third of that news/talk audience to other sources (and, as the only news/talk station in the area, that would be very generous on our part), TalkRadio WRNR reaches nearly 20,000 consumers in the three-county region every week.
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- Adults 35 plus, equally split among Men and Women
- Middle to upper income
- Middle management to business ownership
- Better educated
- Better credit
- More money to spend, and more willing to spend it
Studies have shown that the news/talk listener has ad recall more than three times higher than the music radio listener. The studies indicate that the music radio listener tends to physically change the station or mentally tune out when commercial breaks occur, while the news/talk listener is tuned in for the spoken word and treats the commercial breaks as just the next group of words.
The news/talk listener actually listens more intently and remembers, creating that all important ad recall that advertisers need today.
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We provide CBS Sports Radio at the top and bottom of every hour, and feature extended local news blocks. Our signature local program, Eastern Panhandle Talk, airs weekday mornings from 8:00am – 10:00am and features issues and guests that matter to the area.
National talk each weekday includes The Glenn Beck Program, The Dana Show, Dave Ramsey, and American First. Weekends feature specialty talk programs addressing issues like home improvement and gardening.
We’re the broadcast home of play-by-play sports coverage for Martinsburg High School, WVU, Pittsburgh Steelers, the Washington Nationals, the Washington Redskins, the Washington Wizards and more.
TalkRadio WRNR is also the only radio station in the area employing a full-time meteorologist. Bob Kucken’s weather forecasts are featured twice an hour, every hour.
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We offer a variety of radio and online plans to produce real results for your business. For more information, contact us at (304) 263-6586 or online at contact us!